Somerhalder and Reed on Practical Wellness and Science-Based Supplements

Nikki Reed and Ian Somerhalder have lived in the public eye for years, but the version of them that exists today feels more deliberate. Between raising two children, managing a farm, and running businesses aligned with their values, the couple focuses on wellness that is practical and grounded in science rather than trends.
Building a Brand on Biology
Reed and Somerhalder founded The Absorption Company after recognizing gaps in the wellness market. Reed noted that many products looked clean on paper but failed to produce results in the body, particularly for women dealing with stress and hormonal shifts. Somerhalder observed a disconnect between marketing claims and biological reality, pointing out that the industry often ignored how nutrients are actually delivered.
Working with scientists, the pair discovered that many supplements are inefficient. Even high-quality ingredients can be rendered useless if the body cannot recognize or process them. This insight completely reframed their approach to product development. They found that a majority of traditional supplements never reach the bloodstream in a meaningful way, a reality that challenges the assumption that daily consumption guarantees nourishment.
According to internal studies, approximately 84 percent of traditional supplements are not being absorbed at all. This statistic highlights a significant discrepancy between consumer investment and actual biological uptake.
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For many people, the physical impact of these formulations is immediate. Reed described feeling a steadiness in her energy levels, noting that her body felt supported rather than pushed. Somerhalder reported mental clarity without the typical spikes or crashes associated with other products. These changes suggest that delivery matters as much as the ingredients themselves.
Integrating Health into Daily Life
The couple believes health and the environment are inseparable. Reed stated that bodies and environments mirror one another, and healing requires restoring balance rather than accelerating quick fixes. Somerhalder added that optimizing human health in a collapsing ecosystem is impossible, meaning wellness must account for planetary health to be complete.
Regenerative living can begin with simple habits. Reed recommends reducing inputs by eating fewer, higher-quality foods and slowing down meals to observe how the body responds. Somerhalder suggests being intentional about consumption, asking where products come from and what the system costs to produce.
Managing the nervous system is essential for public figures and founders. Reed relies on morning quiet, avoiding stimulation until she is fully awake and using breathwork and time outside to set the tone for the day. Somerhalder finds that cold exposure and time in nature reset his stress response faster than any other practice.
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As parents and founders, the couple handles a high level of stimulation. Reed supplements with shilajit, ashwagandha, milk thistle, black seed oil, collagen, pumpkin seed oil, and saw palmetto. Somerhalder also supplements with biotin, multivitamins, silica, saw palmetto, and other nutrients, prioritizing what his body needs to function.
Reed advises aspiring founders to start with curiosity rather than certainty, noting that a clear intention and willingness to learn are more valuable than a full roadmap. Somerhalder stresses solving a real problem that is understood deeply, arguing that purpose-driven work must be grounded in reality, not just ideals.
Connecting Health and the Planet
The Absorption Company creates products that align with this broader view. Their formulas aim to deliver nutrients in a way the body recognizes, addressing the gap where traditional supplements often fail. By prioritizing absorption, the company hopes to reduce waste and improve efficacy. This approach connects personal health with environmental responsibility, as better absorption means less excess product entering the environment.